Embedded Files
Territory
Duration
Duration
Charges
Charges
1 week
Rs. 25,000
Program Overview
Program Overview
This course is designed to help you learn how to use Google Ads effectively to drive traffic to your website, increase sales and leads, and grow your business.
Throughout the course, you will learn the basics of Google Ads, including how to create effective ads, choose the right keywords, and target your audience. You will also learn how to measure the success of your campaigns and make adjustments to improve your results.
Whether you are a small business owner, a marketer, or someone who is interested in learning more about online advertising, this course will provide you with the knowledge and skills you need to succeed with Google Ads.
So, let's get started and learn how to create successful Google Ads campaigns!
Course Outline/content
Course Outline/content
Overview of Search Engine Marketing
Understanding Search Engine Marketing (SEM)
a. Snapshot of SEM Industry
b. Advantages of SEM over Other Marketing Methods
Introduction to SEM Terminologies
a. Definitions and Significance of Important Parameters
Organic vs Paid Traffic
Marketing Plan 101
a. Differentiate Your Services
b. 4Ps of Marketing
c. Target and Segment Your Audiences
d. Understand your Customers Pain Points
Introduction to Google Ads
Getting Started with Google Ads
a. Step 1: Signing up for Google Ads
b. Step 2: Set Time Zone and Currency
c. Step 3: Verify your account
d. Step 4: Activating Your Account
Navigating through Google Ads
a. User Interface Elements
b. Home Tab
c. Campaigns Tab
d. Opportunities Tab
e. Reporting Tab
f. Billing Tab
g. My Account Tab
Understanding Google Ads Account Structure
Ads Account
Campaign Level
AdGroups Level
Access Management
Working with Keywords
Building Keyword Strategy
Keyword Discovery and Keyword Research
a. Keyword Discovery
b. Keyword Research
Leveraging the Google Keywords Tool
Demo for the Google Keyword Tool
Focusing and Targeting Keywords
a. Broad Match
b. Phrase Match
c. Exact Match
d. Setting up Negative Keywords
Writing Ads in Google Ads
Writing Effective Ads in Google Ads
Review of Google's Guidelines
Understanding Google's Text-Ad Structure
Creating and Managing Your Ad Campaigns
Creating Ad Campaigns
Creating AdGroups
Managing Campaign Settings
a. How to edit, pause, delete, or resume a campaign?
Ads Reporting and Account Performance
Reports
Generating Reports in Google Ads
Step 1: Select Campaign
Step 2: Settings
Step 3: Choosing Report Details
Step 4: Activating Your Report
Step 5: Template, Scheduling, and Email
Integrating Google Analytics with Google Ads
Tracking Online Marketing Campaigns through Google Analytics
Introduction to Ads Reports in Google Analytics
a. Overview of Report Structure
b. Ads Campaigns Report
Filtering Ads Related Data in Google Analytics
a. Introduction to Custom Filters in Google Analytics
Course Charges
Course Charges
Rs. 25000
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