We are RTM

Its all about having the right people, with the right abilities, in the right place, at the right time. Meet the core RTM team, the driving force that powers the transformation

Farhan Bedar Malik

Founder & CEO - Route to Market

Co-Founder & CEO - Voice of Small Enterprise

Head of Value Chain Innovation

Farhan specializes in Growth and Transformation. He has diverse international experience in General Management, Marketing and Sales with proven success across FMCG and Consumer Healthcare sectors. Has worked in Pakistan, Middle East and UK.

He has a strong track record of developing and launching new brands, turning around and transforming mature businesses and creating new competitive benchmarks within the respective industries and geographies.

Farhan is a practical innovator. Is adept at transforming and resolving complex issues through innovative, engaging and sustainable solutions. He asks thought provoking and perspective changing questions and encourages teams to step out of their comfort zones. He is assertive, open-minded and humorous.

He is a strong leader who believes in developing people, building highly engaged teams and creating high-performance cultures. He has developed an expertise in managing Organization and Cultural Change having led many of these transitions successfully including Mergers, Acquisitions and Joint Ventures.

Farhan has led various organizations including Novartis Consumer Health, Shield Corporation and GSK Consumer Health and held functional leadership roles in Bestfoods, British American Tobacco and Unilever.

Connect with Farhan

Capabilities

Turnaround and Transformation,
Market Expansion,
Results Driven Strategic Differentiation,
Sales Methodology

Industries

FMCG
Pharmaceutical
Healthcare

Organizations

Novartis
Shield Corporation
GSK
Bestfoods
British American Tobacco
Unilever

Connect with Rizwan

Capabilities

Strategy into Action (Strategic Company Planning Process/Balanced scorecard)
Sales Management & Leadership Development
Retail Development
Category Management
Coaching, Mentoring & Team Building

Industries

FMCG
Retail
Banking
Telecom

Organizations

Unilever
Pakistan Tobacco Company/BAT
Bestfoods USA
Bata

RIZWAN BASHIR

Senior Consultant - Route To Market
Founder & CEO - Training House Consulting
Co-Founder - Voice of Small Enterprise
Master Trainer - IFC WORLD BANK (coached by Mark Nielsen)

- FMCG & Banking Consultant for Value Chain Development.

- IFC Certified Consultant for Corporate Governance.

- Board Member Mitchell’s Fruits Farms Public Ltd.

Rizwan Bashir has an extensive sales management experience of over 35 years in the leading fast moving consumer goods (FMCG) multinational Corporations. He has been directly involved in managing the front line salesmen, distributors and in leading the field management.

In his regional role with Unilever Asia as Head of Customer Development, he provided system, process and people development support to 16 countries in the region based out of Malaysia. He has designed and delivered a range of training programs that focus on organizational development through individual skill enhancement and organizational system development.

Rizwan’s strategic contribution through project work has been on company-wide change management and system development programs. As a certified trainer, he contributes in building an enduring learning culture. He focuses on process re-engineering and organizational development tools that support a proactive approach in meeting the challenges ahead.

Faizan Fasih Khan

Faizan Fasih Khan is an experienced professional with over 10 years of experience in the fields of Marketing and Business Growth. He has worked with both startups and established organizations, and has been instrumental in building their business setup and expanding their reach.

Faizan has a unique and diverse experience in introducing digital payments for cashless eco-system, making him a pioneer in this field. His passion for innovation and self-motivation has made him a valuable asset to any team he works with.

In addition to his experience in marketing and business growth, Faizan is also an experienced corporate trainer. With his diverse background and extensive knowledge in the field, he is able to offer unique insights and practical solutions to businesses looking to grow and expand.

Faizan has a talent for breaking down complex concepts into understandable and actionable steps, making it easy for his clients to apply the strategies and skills he teaches in their own business operations. He is able to create engaging and informative training programs that are tailored to the specific needs of his clients and their teams.

Connect with Farhan

Capabilities

Marketing and Business Growth Expertise
Business Setup and Expansion Capability
Pioneer in Introducing Digital Payments for Cashless Eco-System
Passionate, Self-Motivated, and Disciplined
Result-Oriented and Customer-Focused

Industries

FMCG
Media
Banking

Organizations

Ary Digital
FoodPanda
Jovago
Rocket internet
Bykea

Google Sites

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