Distribution Management

Duration of the course / workshop

2 Days (16 hours)

Program Overview

Distribution Management is important to businesses as they allow for the smooth delivery of goods or services to a customer. If a business does not source the best collection of businesses for this purpose, it can lead to unhappy customers and an inadequate provision of services.

This program helps to improve the way customers interact with your business, leading to customer satisfaction and repeat business. It can also help you streamline your business to make it more efficient. It will also help to spread your product or services throughout the marketplace such that a large number of people will be reached out.

Why should student/ professional will do this course ?

Do you feel the need for building efficiency in your logistic system?
Is there a need for an alternate distribution system?
Are your customers happy with your delivery system?

Target Audience

- Business owners
- Traders
- Salespeople
- Companies
- Self-employed people
- Marketers
- Channel manager

Outcomes and benefits

Understand the distribution strategies that aid growth
Learn the distribution functions of business
Learn about the factors in channel decision
Learn about the factors favoring the use of distribution
Learn about the factors favouring the use of intermediaries
Learn about internet distribution

Course Outline/content

1. Role of a Distribution Manager

2. Distribution Objectives

3. ‘Route to Market’ Strategy

4. Managing Trade Partnerships (Customer Business Plan)

Selection of a Business Partner
- - Selection Standards for next generation Distributors
  - Interviewing and Negotiating the contract
  - Managing the Business Partner
  - Performance Parameters
    - - Financial/Business Strategy
      - Warehousing
      - System & People Structure
      - Skills
Setting Resource Standards (Inventory & Investment -Exercise)
Customer Business Plan (CBP)

Google Sites

Report abuse