Leadership

Farhan Bedar Malik is a growth and transformation specialist with extensive international experience across general management, sales, and marketing.

He has successfully led organizations and transformation initiatives across Pakistan, the Middle East, and the UK—working with leading companies including Novartis Consumer Health, GSK Consumer Health, Shield Corporation, Unilever, and British American Tobacco.

Farhan has a proven track record of:

• Launching and scaling new brands

• Transforming mature businesses

• Creating competitive benchmarks across industries

A practical innovator, he excels at solving complex challenges through engaging and sustainable solutions. He is known for asking perspective-shifting questions and enabling teams to step beyond conventional thinking.

He is deeply committed to building high-performance cultures and has led multiple large-scale transformations including mergers, acquisitions, and joint ventures.

Capabilities

• Turnaround & Transformation

• Market Expansion

• Strategic Differentiation

• Sales Methodology

Rizwan Bashir brings over 35 years of leadership experience in FMCG, retail, banking, and telecom sectors.

He has held senior roles at leading multinational organizations, including Unilever, where he served as Head of Customer Development for Asia—supporting 16 countries from a regional base in Malaysia.

His expertise includes:

• Sales management and leadership development

• Organizational transformation and change management

• Process re-engineering and system development

As a certified trainer (IFC World Bank), Rizwan has designed and delivered large-scale capability development programs—fostering high-performance cultures and sustainable organizational growth.